Use the calculator below to estimate a sensible investment range, then pressure-test which channels deserve attention before you start spending.
Use the calculator below to estimate a sensible investment range, then pressure-test which channels deserve attention before you start spending.
Use the calculator below to estimate a sensible investment range, then pressure-test which channels deserve attention before you start spending.
WHAT IT HELPS WITH
Budget is only useful when it has a job.
The calculator is designed for business owners who know they need to invest, but don’t want to guess. It weighs the stage you’re at, the sales target you’re chasing, and the channel mix that makes the most commercial sense.
The calculator is designed for business owners who know they need to invest, but don’t want to guess. It weighs the stage you’re at, the sales target you’re chasing, and the channel mix that makes the most commercial sense.
Find a real investment range
Start with a number that matches your ambition, not a number someone pulled from a deck.
Prioritise the right channels
Compare paid social, search, SEO, automation, and brand activity against your current stage.
Turn the answer into a next move
Use the output as a planning filter before you book retainers, campaigns, or content production.
ESTIMATE BELOW
A practical starting point for your next growth budget.
A practical starting point for your next growth budget.
A practical starting point for your next growth budget.
No calculator replaces strategy. But this one gives you a sharper conversation about spend, timing, and channel mix.
No calculator replaces strategy. But this one gives you a sharper conversation about spend, timing, and channel mix.
Ad budget calculator
Most Aussie businesses spend less than half what they should on ads.
Tell us about your business. We'll show you the budget range that actually moves the needle — and how to split it across channels.
Industry
Goal
Stage
Recommended monthly budget
$ —
Range: $ —–$ — / month
Australian SMEs spend 2–3% of revenue on marketing. The benchmark for businesses serious about growth is 8–18%. The formula for predictable success isn't to go viral, it's to be in front of your customers, where they are. Not relying on them to find you, finding them first.
Current spend: $0 · Recommended marker: $ — ·
Suggested channel split
enter your details to calculate
enter your details to calculate
Figures are estimates based on Australian SME benchmarks (8–18% of target revenue, scaled for stage and goal), with a $600/mo floor below which paid ads rarely move the needle. Your actual numbers depend on margin, competition and what your funnel can convert. Use this as a starting point, not gospel.
