If you’re only doing one thing, you’re not doing enough. The brands that grow - the ones that actually build trust, awareness, and consistent conversions - aren’t playing on just one platform. They’re covering every base. That’s what an omnichannel marketing strategy is all about.
Not just being everywhere, but showing up with purpose, clarity, and intent. Here’s what that looks like in the real world:
Website: Your Digital Home Address
This is the centre of it all. Your website should be fast, mobile-optimised, and crystal clear in its purpose. Selling a product? Make it seamless. Offering a service? Make the journey effortless.
UI/UX isn’t just design jargon - it’s about making sure people don’t bounce, stall, or get confused. Good websites don’t just look good - they convert.
“88% of online consumers are less likely to return to a site after a bad experience.” – Forrester
Email: Your 'Set & Forget' Sales Engine
Platforms like Klaviyo, Mailchimp, HubSpot, ActiveCampaign & more let you automate powerful email flows - signups, abandoned cart nudges, monthly newsletters, win-back series.
Build once. Maintain lightly. Reap returns.
A good email list is a goldmine - because it’s owned, direct, and driven by intent. Data into database.
“Email marketing returns $36 for every $1 spent.” – Litmus
Organic Social: Show Up Where Your People Are
Facebook, Instagram, TikTok, LinkedIn, YouTube - this is where you build the human side of your brand.
Behind the scenes. Value content. Thought leadership. Memes, stories, and reels.
Posting 2–3 times a week consistently builds connection. People don’t buy from brands they don’t know exist.
“90% of people buy from brands they follow on social.” – Sprout Social
Paid Social: Go Find Your Customer
Organic reach is shrinking. On most platforms, only 5–10% of your followers see your content.
Paid ads on Facebook, Instagram, TikTok and beyond flip the script - you stop waiting to be found and start finding your people.
For $7–$18 per thousand impressions (CPM), you can reach exactly who you want.
This isn’t just a nice-to-have. It’s your growth engine.
SEO: Get Found When It Matters
Search Engine Optimisation helps you show up when people are actively looking.
It’s the long game - but a powerful one. Visibility = trust. And ranking higher = more clicks. These are WARM leads. People are looking - you want to be found here. Getting them on your website will also help all of your extended marketing efforts.
“68% of online experiences begin with a search engine.” – BrightEdge
Google Ads: Stay Top of Mind
Remarketing ads, branded search campaigns, display placements - Google Ads keeps you present.
Follow your audience across search results and websites. Catch them in high-intent moments.
Don’t just hope they come back. Remind them.
“Businesses make $2 for every $1 spent on Google Ads.” – Google Economic Impact Report
Final Thought: Be Everywhere That Matters
The best campaigns don’t gamble on one tactic. They stack channels. They’re strategic, integrated, and relentless.
Omnichannel marketing isn’t about doing more for the sake of it. It’s about showing up where it counts, when it counts, in a way that actually gets results.
Because attention is hard to earn. And your brand doesn’t need to be loud everywhere - just present in the right places, consistently.
Cover the bases. It's the most predictable way to scale up & win.
